Anna Wintour Talks Digital FashionAfter winning a Webby award for vogue.com for people’s choice in fashion, Vogue Editor-in-Chief Anna Wintour sat down with CNN to talk about the fashion industry and new media.
On Print vs. Digital:
“I think what we bring to the website is really what we bring to the print version of Vogue, which is our access and our authority and very tough editing. I think the website compliments the print version of the magazine and vise versa. I think they both offer very different experiences to the reader. One is a fantastic visual experience where you look at the photography and read the articles that you can’t see anywhere else. And you can carry it around with you and enjoy it for months at a time. And I think you go to the website for a very different experience — instant information, access…it’s much more instantaneous, yet still edited with the Vogue eye.”
On the transition of fashion on the internet:
“I remember when we tried to get seats for people at the shows. The internet people were put like in the twentieth row, if they were lucky, at a Chanel show. And we were told things like, you can only put I’ve looks up because we don’t want anything to be copied. And then you fast forward to today and for whatever reason if we don’t put up a collection on the website they’re calling us up to complain. So, you know, obviously we learned with the internet explosion. I mean, we were as naïve as everyone else but we saw it grow. We saw it grow when we were at Style.com and then when we branched off onto our own website, you know, it was even more of an engrossing and interesting experience.”